Zynga Ads

Tech Talks Daily

Gaming is no longer teenage boys in basements. The reality is quite different. Zynga’s audience is predominantly Millennial and Gen X women. A demographic that is often overlooked in marketing strategies. Don't be blindsided by this missed opportunity.

Listen Now

Warner Bros. and Zynga bring Wonka to Words With Friends

Zynga aims to get young Wonka fans back in the classic game.

Read article

Maybelline’s new Zynga partnership targets the ‘hyper-casual’ Gen-Z gamer

From sponsoring esports tournaments to running promos with Twitch streamers, beauty brands have recognized the opportunity for marketing to die-hard gamers. Now, Maybelline is getting in on the action with a different audience in mind: the casual gamer.

Read article

Beet.TV: Mobile Games Engage Broad Group of Consumers With Brands

Mobile games have become a key advertising platform with their power to immerse consumers in a fun digital environment that’s conducive to brand messaging. In this interview, Gabrielle speaks to the power of Zynga's ability to connect brands with consumers through the power of play to engage in a two-way conversation with both hands and eyes.

Tune In

IAB Playfronts 2025

Our presentation, "Where Gamification Closes the Gap Between Awareness and Action" emphasized the effectiveness of mobile gaming as a marketing and media platform, and showcased our in-game creative opportunities available for brands. At Zynga, we don't sell impressions, we create impact for brands and casual gaming is the ”middle of the media sandwich” and the middle matters.

Watch our Presentation

Marketing Dive: In-game ads drive 27% of mobile gamers to purchase a new product

Among mobile gamers, 43% will research a new product after seeing an in-game ad, per new research from the game developer.

Axios Event: Brands lean in as viewers embrace interactive ads on TV and mobile

Connected TV, or CTV, for streaming is moving beyond passive viewing, driving business outcomes for brands. Interactive ads are gaining traction as a new way to engage viewers.

Marketing Brew: When will advertisers press play on gaming?

Gaming makes up just 5% of digital advertising budgets, per the IAB, which hosts the annual Playfronts focused on moving ad dollars into the space.

Read article

Redefining the ‘Gamer’: Reaching Women via Mobile Gaming

Gaming offers brands a two way conversation that you can't get on a TV screen. Gamification (engagement) closes the gap between awareness and action. The middle matters.

Tune In

eMarketer: How mobile gaming connects advertisers to household shoppers

Stakeholders, like gaming company Zynga, are positioning ad placements as an opportunity to reach high-value shoppers that turn to ecommerce for a range of household purchases.

Zynga shares strategies for making in-game advertising effective

Watch now to gain insights about today’s gamers and what they expect from gaming publishers and advertisers.

Tune In

Tech Talks Daily

Gaming is no longer teenage boys in basements. The reality is quite different. Zynga’s audience is predominantly Millennial and Gen X women. A demographic that is often overlooked in marketing strategies. Don't be blindsided by this missed opportunity.

Listen Now

Warner Bros. and Zynga bring Wonka to Words With Friends

Zynga aims to get young Wonka fans back in the classic game.

Read article

Maybelline’s new Zynga partnership targets the ‘hyper-casual’ Gen-Z gamer

From sponsoring esports tournaments to running promos with Twitch streamers, beauty brands have recognized the opportunity for marketing to die-hard gamers. Now, Maybelline is getting in on the action with a different audience in mind: the casual gamer.

Read article

Beet.TV: Mobile Games Engage Broad Group of Consumers With Brands

Mobile games have become a key advertising platform with their power to immerse consumers in a fun digital environment that’s conducive to brand messaging. In this interview, Gabrielle speaks to the power of Zynga's ability to connect brands with consumers through the power of play to engage in a two-way conversation with both hands and eyes.

Tune In

IAB Playfronts 2025

Our presentation, "Where Gamification Closes the Gap Between Awareness and Action" emphasized the effectiveness of mobile gaming as a marketing and media platform, and showcased our in-game creative opportunities available for brands. At Zynga, we don't sell impressions, we create impact for brands and casual gaming is the ”middle of the media sandwich” and the middle matters.

Watch our Presentation

Marketing Dive: In-game ads drive 27% of mobile gamers to purchase a new product

Among mobile gamers, 43% will research a new product after seeing an in-game ad, per new research from the game developer.

Axios Event: Brands lean in as viewers embrace interactive ads on TV and mobile

Connected TV, or CTV, for streaming is moving beyond passive viewing, driving business outcomes for brands. Interactive ads are gaining traction as a new way to engage viewers.

Marketing Brew: When will advertisers press play on gaming?

Gaming makes up just 5% of digital advertising budgets, per the IAB, which hosts the annual Playfronts focused on moving ad dollars into the space.

Read article

Redefining the ‘Gamer’: Reaching Women via Mobile Gaming

Gaming offers brands a two way conversation that you can't get on a TV screen. Gamification (engagement) closes the gap between awareness and action. The middle matters.

Tune In

eMarketer: How mobile gaming connects advertisers to household shoppers

Stakeholders, like gaming company Zynga, are positioning ad placements as an opportunity to reach high-value shoppers that turn to ecommerce for a range of household purchases.

Zynga shares strategies for making in-game advertising effective

Watch now to gain insights about today’s gamers and what they expect from gaming publishers and advertisers.

Tune In

Tech Talks Daily

Gaming is no longer teenage boys in basements. The reality is quite different. Zynga’s audience is predominantly Millennial and Gen X women. A demographic that is often overlooked in marketing strategies. Don't be blindsided by this missed opportunity.

Listen Now

Warner Bros. and Zynga bring Wonka to Words With Friends

Zynga aims to get young Wonka fans back in the classic game.

Read article

Maybelline’s new Zynga partnership targets the ‘hyper-casual’ Gen-Z gamer

From sponsoring esports tournaments to running promos with Twitch streamers, beauty brands have recognized the opportunity for marketing to die-hard gamers. Now, Maybelline is getting in on the action with a different audience in mind: the casual gamer.

Read article

Connecting

the world through

games.

We develop and publish over 150 games

we have a game for everyone

Our audiences are more receptive to ads

0%

0%

0%

With Zynga, your ads don’t just exist… they thrive

We drive impact for our brand partners

The campaign benefited from the Marketing Partnership and being a 100% video campaign:

Zynga in the press

Tech Talks Daily

Warner Bros. and Zynga bring Wonka to Words With Friends

Maybelline’s new Zynga partnership targets the ‘hyper-casual’ Gen-Z gamer

Beet.TV: Mobile Games Engage Broad Group of Consumers With Brands

IAB Playfronts 2025

Marketing Dive: In-game ads drive 27% of mobile gamers to purchase a new product

Axios Event: Brands lean in as viewers embrace interactive ads on TV and mobile

Marketing Brew: When will advertisers press play on gaming?

Redefining the ‘Gamer’: Reaching Women via Mobile Gaming

eMarketer: How mobile gaming connects advertisers to household shoppers

Zynga shares strategies for making in-game advertising effective

Tech Talks Daily

Warner Bros. and Zynga bring Wonka to Words With Friends

Maybelline’s new Zynga partnership targets the ‘hyper-casual’ Gen-Z gamer

Beet.TV: Mobile Games Engage Broad Group of Consumers With Brands

IAB Playfronts 2025

Marketing Dive: In-game ads drive 27% of mobile gamers to purchase a new product

Axios Event: Brands lean in as viewers embrace interactive ads on TV and mobile

Marketing Brew: When will advertisers press play on gaming?

Redefining the ‘Gamer’: Reaching Women via Mobile Gaming

eMarketer: How mobile gaming connects advertisers to household shoppers

Zynga shares strategies for making in-game advertising effective

Tech Talks Daily

Warner Bros. and Zynga bring Wonka to Words With Friends

Maybelline’s new Zynga partnership targets the ‘hyper-casual’ Gen-Z gamer

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