All Characters in Star Wars: Hunters
Star Wars: Hunters from Zynga introduces over 12 characters across 3 classes for players to battle in familiar Star Wars environments.
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Warner Bros. and Zynga bring Wonka to Words With Friends
Zynga aims to get young Wonka fans back in the classic game.
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Maybelline’s new Zynga partnership targets the ‘hyper-casual’ Gen-Z gamer
From sponsoring esports tournaments to running promos with Twitch streamers, beauty brands have recognized the opportunity for marketing to die-hard gamers. Now, Maybelline is getting in on the action with a different audience in mind: the casual gamer.
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Campaign Chemistry: Zynga’s Gabrielle Heyman
Heyman talks about how brands are embracing mobile gaming and her experience as a female exec in the gaming industry. You might know Zynga from its mobile gaming titles like Words with Friends and FarmVille, the social game that took over Facebook in 2009
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Fresh from Zynga
As video investment increases, mobile in-game video ads are on the rise
As marketers increase their investments in video, they’re seeking increasingly effective methods and channels to reach their target audiences. One approach successful teams are using is video ads in mobile games.
The advertiser’s guide to interactive entertainment in 2024
Hey marketers, fancy shaking up your premium video budgets in 2024? Look no further than mobile gaming - we explore why in this essential guide.
Innovator Insights: Zynga’s Gabrielle Heyman
Gaming is a massive industry, and offers an attractive opportunity for marketers. It can provide reach and engagement for those advertisers who see it for what it is—a powerful, effective and measurable channel—and see past the stereotypes of gamers.
