Mobile gaming is their #2 “me time” activity, second only to listening to music. 

Everyone is a gamer, which has transformed mobile gaming into a leading form of mass market interactive entertainment. Playing games is an enjoyable experience that consumers tap into throughout the day.

• Mobile gaming is more engaging than TV and more favorable than social media
• Mobile games offer an intimate, interactive experience for brands that creates a two-way conversation
• Mobile Gamers are consumers, early adopters and on-the-cusp of what’s trending, they are culturally relevant