Invest in Play
2025 Mobile Gamer Finance Habits Report
Mobile gamers aren’t just playing, they’re investing. They are heads of households with financial decision-making power.
- They manage their finances in app
- They take action from finance ads in games
- In market for financial products
Game. Shop. Repeat.
Exploring Mobile Gamers' Impact on Retail1
Mobile gamers are the primary shoppers. 90% are the primary household grocery shopper and 88% are the primary retail shopper in their household.
- Mobile Gamers shop for themselves & their whole family.
- Mobile Gamers are digital first shoppers.
- They tend to spend more than non-gamers on groceries or retail.
