Always on, Always Hungry:
How Mobile Gamers Out-Perform for QSR Brands
The Zynga Mobile Gamer QSR Study examines how mobile gamers discover, choose, order and engage with QSR brands across mobile games and apps. It reveals a highly valuable consumer who drives household QSR decisions, spends frequently, uses multiple QSR and delivery apps, participates in loyalty programs, and responds to offers, rewards and interactive advertising.
- They are the primary decision-makers for QSR purchases
- They order from a QSR frequently
- They order from QSRs via App
Invest in Play
2025 Mobile Gamer Finance Habits Report
Mobile gamers aren’t just playing, they’re investing. They are heads of households with financial decision-making power.
- They manage their finances in app
- They take action from finance ads in games
- In market for financial products
Game. Shop. Repeat.
Exploring Mobile Gamers' Impact on Retail1
Mobile gamers are the primary shoppers. 90% are the primary household grocery shopper and 88% are the primary retail shopper in their household.
- Mobile Gamers shop for themselves & their whole family.
- Mobile Gamers are digital first shoppers.
- They tend to spend more than non-gamers on groceries or retail.
